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  • Writer's pictureClaudio Fibonacci

Adrian Appiolaza: The Visionary Behind Moschino’s Latest Creative Direction

Adrian Appiolaza: The New Creative Powerhouse of Moschino

Adrian Appiolaza: The New Creative Powerhouse of Moschino

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The Dawn of a New Era

In an exciting turn of events for the fashion industry, Moschino has officially announced the appointment of Buenos Aires-born Adrian Appiolaza as its new creative director. At 51, Appiolaza, a figure synonymous with creativity and innovation, has moved to Milan from Paris, signaling the commencement of a thrilling journey at the helm of Moschino.

Appiolaza’s Path to Moschino

Stepping into the shoes left by the late Italian designer Davide Renne, Appiolaza brings with him a diverse and distinguished background, having contributed significantly to brands like Loewe, Chloé, Louis Vuitton, and Miu Miu. His career, influenced by icons such as Phoebe Philo, showcases a rich tapestry of experiences that promise to infuse Moschino with fresh, theatrical energy.

A Storied Career

  1. Loewe: Ready-to-wear design director for 10 years

  2. Chloé: Worked under Clare Waight Keller and later led the design team

  3. Louis Vuitton & Miu Miu: Key roles under Marc Jacobs and Miuccia Prada

A Vision for Moschino’s Future

Appiolaza’s admiration for Moschino’s founder, Franco Moschino, and his groundbreaking work, is palpable. He expresses a deep gratitude for the opportunity to lead Moschino into a new chapter, emphasizing his readiness to blend the maison’s rich history with his unique flair for innovation and theatrics.

The Challenges Ahead

Despite the relative size of Aeffe Group compared to Appiolaza’s former stints at LVMH and Richemont Group, the new creative director views this as an opportunity rather than a hindrance. His journey with Moschino, starting with his first collection set to debut on February 22, is eagerly anticipated by the fashion world.

A Legacy of Design and Collection

Beyond his design prowess, Appiolaza is known for his extensive collection of rare fashion pieces from legends like Comme des Garçons, Yohji Yamamoto, and Jean Paul Gaultier. This passion for fashion history is expected to deeply influence his creative direction at Moschino, offering a bridge between the brand’s storied past and its boundless future.


Adrian Appiolaza’s appointment as Moschino’s creative director opens a fascinating new chapter for the brand. With a career that has traversed the highest echelons of the fashion industry, Appiolaza is poised to steer Moschino towards a future where innovation, history, and theatrics converge. As the fashion world watches, one thing is clear: Moschino is on the cusp of a transformative era, with Adrian Appiolaza at the helm.

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