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  • Writer's pictureClaudio Fibonacci

Bella Hadid’s Beauty Brand: Unveiling the Magic of Orebella

What Is Bella Hadid’s Orebella Beauty Brand?

Introducing Orebella Beauty by Bella Hadid

When it comes to celebrities venturing into the world of commercial products, it seems like the trend is here to stay. Bella Hadid, the renowned model and fashion icon, has now joined the ranks with her very own beauty brand – Orebella.

Teaser Clip and Social Media Buzz

On February 27, Bella Hadid teased her followers with a short clip on Instagram, hinting at the upcoming launch of Orebella. The clip featured Hadid in a close-up shot with a floral-pattern filter over her face, accompanied by the soulful sound of Sade’s “Kiss of Life.” In the caption, Bella expressed her excitement, stating, “May 2. My passion. My baby. @orebella. Link in bio.”

What Is Orebella?

Despite the buzz surrounding Orebella, details about the brand and its products remain shrouded in mystery. Visiting Orebella.com leads you to a mesmerizing 13-second clip where Hadid’s blue eye transforms into a kaleidoscopic display of lo-fi landscape photography. The voice-over recites the brand’s enigmatic tagline, “Reveal your alchemy.”

While the tagline hints at personalized products, the specific offerings of Orebella are yet to be unveiled. However, a trademark application from 2022 revealed that the brand may feature fragrances, scented oils, lotions, hair care products, fragrance diffusers, and scented candles.

Exclusive Launch and Potential Retail Partners

Bella Hadid has been building anticipation for Orebella’s launch, offering an exclusive gift to those who sign up via the link in her bio. Additionally, a post on February 8 showed Hadid posing at Ulta headquarters in Chicago, hinting that Orebella products may be available at Ulta stores.

Final Thoughts

As fans eagerly await the release of Orebella Beauty, one thing is certain – Bella Hadid’s foray into the beauty industry is poised to make a significant impact. Stay tuned for more updates as we eagerly anticipate the reveal of Orebella’s product lineup.


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