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  • Writer's pictureClaudio Fibonacci

Cécred: Queen Bey’s Secret to Flawless Hair Revealed!

Beyoncé’s New Hair Care Line, Cécred, Is Finally Here

Beyoncé’s New Hair Care Line, Cécred, Is Finally Here



Get ready to wake up like this. Beyoncé has officially announced her very first hair care line, Cécred. After captivating the music world with her Renaissance tour and concert film, the superstar is now making waves in the beauty industry.

Early Teasers

Back in May 2023, Beyoncé started dropping hints about her hair care line. An Instagram post showed her surrounded by unlabeled sample bottles, sparking speculation among her fans. The singer shared her experience growing up in her mother’s hair salon, hinting at something special in the works.

The Brand Name

On February 6, 2024, Beyoncé revealed the name of her brand: Cécred (pronounced like “sacred”). Teaser videos featured a hair salon reminiscent of her mom’s former space in Houston, Headliners. The debut of Cécred marks Beyoncé’s foray into the world of hair care.


Cécred is now available for purchase on, allowing fans to experience Beyoncé’s hair care products firsthand.

Product Line

Cécred’s Foundation Collection includes eight products designed for cleansing, conditioning, and repairing hair. From Clarifying Shampoo & Scalp Scrub to Nourishing Hair Oil, the line caters to various hair types and textures. Inspired by global traditions and advanced science, Cécred’s ingredients like butters, oils, honey, and fermented rice water provide nourishment and strength.

Products in the Foundation Collection:

  1. Clarifying Shampoo & Scalp Scrub – $38

  2. Moisturizing Deep Conditioner – $38

  3. Hydrating Shampoo – $30

  4. Reconstructing Treatment Mask – $42

  5. Fermented Rice & Rose Protein Ritual – Coming Soon

  6. Moisture Sealing Lotion – $38

  7. Nourishing Hair Oil – $44

  8. Hydrating Conditioner (coming soon)

About the Editor

Ariana Yaptangco is the senior beauty editor at Glamour. Follow her @arianayap.

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