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  • Writer's pictureClaudio Fibonacci

The Real Winner of Super Bowl 2024: Balenciaga Takes the Fashion Game by Storm

The Real Winner of Super Bowl 2024? Balenciaga

The Real Winner of Super Bowl 2024? Balenciaga

Super Bowl LVIII: A Night of Glitz and Glamour

‘Twas an action-packed night at Super Bowl LVIII with performances by Taylor Swift and Usher, culminating in an overtime victory for the Kansas City Chiefs. Amidst all the excitement, the real star of the night emerged as Balenciaga, making a statement with their fashion choices.

Balenciaga’s Celebrity Lineup

Balenciaga dressed a plethora of attendees at the star-studded game, marking a significant moment in the brand’s image restoration following past controversies. Notable personalities like Kim Kardashian, a long-time Balenciaga fan and now brand ambassador, led the fashion parade with her edgy ensemble.

  1. Kim Kardashian stunned in an oversized black leather jacket adorned with a prominent “B” emblem and vibrant green accents, a departure from the traditional football attire.

  2. Members of Taylor Swift’s entourage also donned Balenciaga outfits, with Ice Spice sporting a black turtleneck and cutout skirt featuring the brand’s logo boldly displayed.

The Balenciaga Effect

The Balenciaga Bowl at Super Bowl LVIII comes on the heels of a successful campaign featuring top celebrities like Kardashian, Paloma Elsesser, Nicola Peltz Beckham, Patricia Field, and Devon Lee Carlson. By securing major stars to showcase their designs, Balenciaga bypassed the need for a conventional Super Bowl ad, generating substantial buzz and media coverage.

With Balenciaga’s bold presence at the Super Bowl, it’s clear that the fashion house has solidified its status as a powerhouse in the industry, transcending traditional marketing strategies with star-studded endorsements.

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